A social digital collaboration platform includes all the applications and tools that employees need, not just a social intranet or communication tools such as chats and video chats, but also collaboration tools. In addition, important functions such as time tracking, IT support module and customer management are also offered, creating a platform that integrates all the important functions for companies.
The platform can be set up and used across an entire enterprise, or it can be offered to a selected group of users and also includes social networking functions. The platform requires a strong technical team to get it up and running. Integration of CRM in the social digital collaboration platform is not a simple task. CRM is a data driven program and can easily be integrated with all types of programs, including a social collaboration platform. The combination of these two features creates a powerful integrated platform. With all of the data and integration, the platform will make it easier to monitor and track customer activities. These platforms are often called social collaboration platforms because the applications that run on the platform are designed to support collaboration activities.
Most of the social collaboration platforms are designed to run as a web-based application. This type of system will let multiple users to have access and will allow many types of collaboration activities. The application that runs on the platform can be the place where the enterprise can gather data and information. From a marketing perspective, the data collected can be used to monitor marketing campaigns, sales activities, and customer relations. If the social collaboration platform can be integrated with other programs such as ERP and CRM, the platform will make it easier to manage and track customer activities.
Other features that are often provided with collaboration applications are:
- Marketing campaign tracking
- Sales tracking
- Customer monitoring
- Customer service monitoring
- Training and learning programs
- Customer feedback
- Customer suggestions
If the customer feedback is integrated with the CRM application, it will make it easier to manage customer expectations and complaints. As a result, a higher level of customer satisfaction will be achieved. Social digital collaboration platforms are also used in other areas as well, such as for knowledge sharing, project management, or internal team collaboration. Key issues that should be considered when choosing the right collaboration platform Social media technology is a very dynamic and ever-changing area of technology. As a result, new platforms are being introduced on a regular basis. If you do not know what features to look for when choosing a platform, it can be very challenging to choose the best option. As a result, if you want to get the best ROI, you should take into consideration a few factors before making your choice.
Some of the main features that will be considered when choosing the right social collaboration platform include:
- Platform selection
- User adoption rate
- User preferences
- The features that the platform offers
- User acceptance rate
- Collaboration activities that are the best fit for the platform
What are the platform's pricing options?
When comparing social collaboration platforms, you should first make sure that they have similar pricing models. This way, you will be able to get a clear idea of what the costs will be if you choose to use them. For instance, some platforms offer a free trial before the payment and an after-sales service for the same platform. This can be of great value when you are choosing the right collaboration platform. However, it is also important to know the pricing that you will be expected to pay after the subscription and for any additional services. It will also be important to know the platform's SLA. This is especially true when you are comparing more than one platform.
How to choose the right social collaboration platform for your business?
Once you have taken the time to look into what makes a good social collaboration platform, it is important to know which one would be best for your business. Therefore, you should take the time to ask yourself the right questions to choose the right one for your business. It is possible to get several benefits by using the right social collaboration platform. You should be sure to get the best platform so that you can get the most benefits from it.
You will be faced with a higher chance of selecting a platform that you are not comfortable with when you start using it. As a result, you should make sure that it is easy to get started and learn the platform easily. This way, you will be able to start using it as soon as you get it. It should also be easy to use for your team members so that they are not overwhelmed when they first join the platform. As well as your team members, you should also be comfortable with the platform. Since you will be using it quite often, it is important that you know how to work with it and how to use it efficiently. This way, you will be able to start using it as soon as you get it.